Doris Business Development & Co., LLC BBB Business Review
Doris Business Development & Co., LLC BBB Business Review

Doris Business Development is a boutique consulting firm managed by Doris Muscarella.  Doris Muscarella is a seasoned Business Development Consultant, Certified Golf Tournament Consultant, and Co-Host of The Golf and Travel Show.  She is known for her dynamic approach to achieving business success.  With a strong background in the legal field and additional expertise in freelance public relations and marketing, her proficiency extends across market research, lead generation, customer acquisition, partnership building, negotiation, strategy, press relations, brand awareness, and promotional marketing. Doris has consistently surpassed revenue and growth goals, secured lucrative contracts, and formed strategic alliances, delivering exceptional results for her clients.  As a business development consultant, she guides organizations toward achieving their objective by identifying opportunities, implementing dynamic strategies, and fostering strategic alliances that lead to success.

OUR MISSION:  To provide comprehensive business development services, and memorable golf tournaments, fostering connections and growth for our clients using Public Relations and Marketing tools.

Business Development

Achieving business excellence in the realm of business development requires a multifaceted approach encompassing strategic acumen, innovative thinking, and unwavering dedication. At our core, we are committed to fostering growth by leveraging a comprehensive skill set that spans market analysis, client acquisition, strategic partnerships, and brand elevation. Our commitment to excellence is evident in our ability to consistently surpass revenue targets, secure lucrative contracts, and establish enduring alliances that propel businesses to new heights. By embracing dynamic strategies and staying attuned to industry trends, we empower organizations to not only meet their objectives but surpass them. Our pursuit of business excellence is underpinned by a relentless dedication to client success, ensuring that each engagement is marked by innovation, strategic insight, and transformative outcomes.


Business Representation & Networking

Cultivating robust business relationships and strategic partnerships is integral to fostering growth and unlocking collaborative opportunities. Through the establishment of meaningful connections with other companies and professionals, a foundation is laid for mutually advantageous cross-promotions. This not only enhances visibility and brand recognition but also opens doors for shared promotional activities that can yield simultaneous benefits for businesses and individuals alike. By fostering a network of reliable partners, businesses can tap into diverse expertise, resources, and markets, fostering a collaborative ecosystem that contributes to sustained success and mutual prosperity. The synergy derived from such relationships amplifies the impact of promotional efforts, creating a win-win scenario for all parties involved.

Industry Evaluation & Market Research

Dedicating time to comprehend your industry, assess prevailing conditions, conduct thorough market research, and gauge the pulse of your business allows us to formulate meticulously considered recommendations. Doris emphasizes the importance of measurable results to gauge the effectiveness of any strategy. Our track record attests to our capability to consistently deliver enhanced revenue, alongside improvements in client retention and satisfaction.


Pipeline Development to Increase Referrals

In essence, a business development pipeline serves as a systematic approach to guide prospects through various stages, starting from their initial discovery of your firm to the ultimate closure of a deal. When a busy team is managing numerous prospects and handling various responsibilities concurrently, there is a risk that one or more opportunities may inadvertently slip through the cracks.

Our services encompass the implementation of a business development pipeline, offering a systematic approach to lead prospects through distinct stages. This process commences with their initial discovery of your firm and culminates in the successful closure of a deal. Through this strategic framework, we ensure a methodical and effective progression of prospects, optimizing the chances of converting opportunities into tangible business outcomes.

Association/Organization Growth Management

Our services encompass comprehensive association management, where we adeptly handle client relations, community engagement, and digital marketing initiatives. We specialize in developing and introducing strategic marketing goals, meticulously preparing monthly, quarterly, and annual reports to track and evaluate progress. Additionally, we place a strong emphasis on ensuring that referrals and lead sources are systematically captured, assigned a value, and meticulously tracked. Our commitment extends to proactive follow-up with lead sources, fostering a seamless and effective approach to business development and client engagement.



The significance of branding in the business landscape cannot be overstated.  A robust and well-crafted brand is a powerful asset that goes beyond visual elements and logos.

Our goal is to not only create a brand but to establish a lasting and meaningful connection between your brand and your target audience.

Here are key aspects highlighting the importance of branding:

  1. Recognition and Differentiation: A strong brand ensures instant recognition, allowing consumers to distinguish your products or services from competitors. Consistent branding fosters a unique identity that sets your business apart.
  2. Trust and Credibility: A well-established brand builds trust and credibility among consumers. People are more likely to choose a brand they recognize and perceive as reliable, leading to customer loyalty and repeat business.
  3. Customer Connection: Effective branding creates an emotional connection with customers. A brand that resonates with its target audience on a personal level can foster lasting relationships and brand advocacy.
  4. Market Positioning: Branding helps position your business in the market. Whether it’s premium, budget-friendly, innovative, or customer-focused, a clear brand message communicates your positioning and attracts the right audience.
  5. Financial Value: A strong brand adds financial value to a business. Successful brands often have higher perceived value, allowing them to command premium prices and enjoy better financial performance.
  6. Employee Morale: A well-defined brand also impacts internal stakeholders. Employees working for a brand they believe in and understand are likely to exhibit higher morale, leading to increased productivity and a positive work environment.
  7. Consistency and Coherence: Branding ensures consistency across all aspects of your business – from messaging to visual elements. This coherence builds a unified and professional image, reinforcing the brand’s reliability.
  8. Market Expansion: A recognizable brand facilitates market expansion. As businesses grow, a strong brand eases the process of entering new markets and introducing new products or services.
  9. Brand Loyalty: Consistent branding encourages customer loyalty. When consumers have positive experiences with a brand, they are more likely to stay loyal and recommend the brand to others.
  10. Competitive Edge: In a competitive landscape, branding provides a competitive edge. A well-established brand can be a crucial factor in consumers’ decision-making, giving your business an advantage over competitors.

In essence, branding is an investment in the long-term success of a business, influencing how it is perceived, valued, and chosen by both customers and stakeholders.

Public Relations & Networking

Public relations services play a pivotal role in shaping and managing the reputation of a business or individual. These services encompass a range of strategic initiatives aimed at building positive relationships with various stakeholders. Key components of public relations services include:

  1. Media Relations: Cultivating relationships with journalists, bloggers, and media outlets to secure positive coverage and manage public perception.
  2. Press Releases: Crafting and disseminating press releases to announce newsworthy events, achievements, or developments within the organization.
  3. Crisis Communication: Developing strategies to effectively manage and respond to crises or negative publicity, minimizing reputational damage.
  4. Community Relations: Engaging with local communities through sponsorships, partnerships, and community outreach programs to build a positive brand image.
  5. Event Management: Planning and executing events, press conferences, or product launches to garner media attention and create positive public perception.
  6. Social Media Management: Strategically managing social media platforms to enhance brand visibility, engage with the audience, and address concerns.
  7. Corporate Communications: Crafting and disseminating consistent messages internally and externally to align with the organization’s mission, vision, and values.
  8. Influencer Relations: Collaborating with influencers and thought leaders to amplify brand messages and reach a broader audience.
  9. Employee Communication: Ensuring effective communication within the organization to keep employees informed, engaged, and aligned with the company’s goals.
  10. Brand Positioning: Developing strategies to position the brand positively in the market, differentiating it from competitors and resonating with the target audience.
  11. Thought Leadership: Establishing key individuals within the organization as thought leaders in their industry through expert commentary, articles, and speaking engagements.
  12. Reputation Management: Proactively managing and enhancing the reputation of the organization by monitoring online mentions, reviews, and feedback.
  13. Strategic Partnerships: Identifying and cultivating partnerships that align with the brand values and contribute to positive public perception.
  14. Publicity Stunts and Campaigns: Creating attention-grabbing campaigns or events that generate positive media coverage and public interest.
  15. Measurement and Analytics: Utilizing metrics and analytics to measure the effectiveness of public relations efforts and making data-driven adjustments.

In summary, public relations services are a multifaceted and strategic endeavor aimed at building, maintaining, and enhancing a positive public image for organizations and individuals. The combination of these services contributes to a holistic approach that fosters credibility, trust, and positive engagement with diverse audiences.


Ready to have our team help with your business needs?